Engaging social media users on loyalty

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Engaging social media users on loyalty

wallblog.co.uk | 3:47 pm Feb 8, 2012

I don’t have a Tesco Clubcard and I’m not a part of Boots Advantage. I don’t have a Starbuck’s card. I’m not even part of the Ikea Family. I’m just not a loyalty programme sort of person. My shopping is generally online where I can sift for bargains,…
Greggs eyes loyalty scheme

marketingweek.co.uk | 3:47 pm Feb 8, 2012

Greggs is mulling the launch of its first loyalty scheme as it looks to nab customers from food and drink outlet rivals such as Costa and Subway. Plans for the scheme are being developed with a possible launch before the end of 2011. The traditional card,…
Does ‘Liking’ a Brand Drive User Loyalty?

emarketer.com | 7:38 pm Feb 8, 2012

When it comes to Facebook “likes, ” social network users are sending brand marketers mixed signals. An eVoc Insights study indicates 59% of Facebook users have “liked” a Facebook brand or company page in the past six months. Although this statistic may…